Join our dynamic team as a Casino Copywriter, where you will take the creative lead for a selection of our social casino brands. Your mission: craft impactful and engaging content that drives user acquisition and strengthens brand identity across all digital marketing channels. You’ll focus on short-form ad copy, collaborating closely with creative and paid social teams to ensure every message resonates with our audience and adheres to brand standards.
- Be the creative leading voice for a selection of social casino brands, driving their unique tone, messaging, and identity across all digital marketing channels, primarily paid social.
- Focus on short-form ad content aimed at user acquisition within the social casino space.
- Craft compelling, concise ad copy across formats such as social media ads, UGC scripts, TV ads, affiliate banners, landing pages, newsletters, and influencer campaigns.
- Collaborate with creative and paid social teams to brainstorm, develop, and execute fresh ad ideas, while staying on-brand and innovative.
- Generate content ideas, including developing video scripts, storyboards, and static visuals for paid social channels.
- Produce optimized copy for PPC channels (e.g., Google) and ensure language aligns with brand guidelines and objectives.
- Engage with internal and external teams to stay updated on new product features, promotions, and offerings.
- Participate in “squad” calls, taking ownership of creative needs across all assigned brands to ensure project alignment and brand consistency.
- Collaborate with the influencer team to maximize partnerships and with video editors to create short-form ad content from live streams.
- Ensure all copy is compliant with social gaming regulations and brand standards, avoiding restricted language and maintaining integrity.
About You:
- You’re an expert in short-form ad copy with proven experience in crafting copy for digital ads, paid social, PPC, and affiliate channels, specifically for the iGaming industry.
- Your writing style is clear, concise, and persuasive, capturing user attention in seconds.
- Adept at multitasking and thriving in fast-paced, collaborative environments.
Requirements to Apply:
- A portfolio showcasing gaming-focused ad copy across digital and paid media.
- Minimum 3 years of experience in a similar iGaming or social casino role.