We’re seeking a passionate, high-energy copywriter with a knack for connecting with sports fans. If you’re driven by the thrill of the game and love creating content that captures the excitement of sports, we’d love to hear from you!
Key Responsibilities:
- Be the the creative leading voice for a client in the social sports vertical, shaping its unique tone, messaging, and brand identity across digital marketing channels, with a strong focus on paid social media.
- Craft compelling short-form ad content that engages sports fans, excites audiences, and drives user acquisition.
- Write bold, concise ad copy across multiple formats, including:
- Social media ads
- User-generated content (UGC) scripts
- TV ads
- Affiliate banners
- Landing pages
- Newsletters
- Influencer campaigns
- Collaborate with creative and paid social teams to ideate, develop, and execute high-energy ad concepts that capture the spirit of sports competition while adhering to brand guidelines.
- Create and tailor content ideas—such as video scripts, storyboards, and static visuals—for paid social platforms, ensuring resonance with sports audiences.
- Develop impactful copy for PPC channels (e.g., Google) aimed at engaging fans of major sports like the NBA, NFL, MLB, and NHL.
- Stay informed on game features, sports events, and promotions by engaging with internal and external teams to produce timely and relevant content.
- Participate in creative strategy discussions during “squad” calls, ensuring consistent brand messaging across campaigns.
- Work with the influencer team to enhance brand partnerships and with video editors to repurpose live-stream highlights into captivating short-form ad content.
- Occasionally assist with casino-related copy, ensuring alignment with the brand’s voice and tone.
- Adhere to industry regulations and maintain brand integrity by avoiding restricted language and ensuring all copy aligns with brand tone and compliance standards.
About You:
- A seasoned expert in short-form ad copy, with proven success in creating high-impact content for sports-related digital ads, paid social, PPC, and affiliate channels.
- Known for your bold, direct, and engaging writing style that resonates with sports fans and drives action.
- Skilled at managing multiple projects in a fast-paced, collaborative environment, while staying in sync with the sports calendar.
Requirements:
- Demonstrated expertise in crafting sports or gaming-focused ad copy for digital and paid media campaigns.
- At least 3 years of experience in a similar role within the sports or iGaming industry, with a strong grasp of engaging sports audiences.